Whether it be a company or your own professional path. Strategic planning helps to set priorities, focus energy and resources, strengthen operations, ensuring all stakeholders are working toward common goals with measureable outcomes/results. Next, it gives you the ability to assess and adjust the direction in response to a changing environment. It creates a path for fundamental decisions and actions to shape and guide the “ who, what, and why it accomplishes all that is needed”, with a focus on the future. A complete 360 approach, collaborate, defining the best strategies.